Hey there, I'm Kait!
I build websites and marketing systems that are easy to use, simple to manage, and designed to actually support small business owners — not overwhelm them.
I’ve been helping run businesses since 2010 and now focus on Squarespace web design, SEO, and email marketing for small businesses and nonprofits across Michigan (and beyond). My approach is strategic, supportive, and built around your real-world time and capacity.
By day, I’m also co-owner and behind-the-scenes tech brain at Sparrow Bloom, our flower shop in Lansing. I understand what it means to juggle everything — marketing, operations, the next event, and still wanting your website to just work.
At home, you’ll usually find me on the porch with my family, candles lit, a good audiobook playing, and pets curled up nearby. I believe business can be grounded, personal, and joyful — and I’m here to help you make the digital side of yours feel that way, too.
Let’s build something that actually works for you.
CLIENTS:
Here’s how I can help…
I build Squarespace websites that are clean, easy to manage, and reflect your brand without the tech headache.
I make sure your site can be found online with simple, foundational SEO — nothing overwhelming, just what works.
I set up email marketing that fits your pace and workflow, so staying in touch with your audience feels doable.
Featured Projects
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The Shop Collective
HAIR SALON
A full website build from the ground up with a focus on clarity and ease of use. Project included SEO optimization for key pages and a Google Business audit to improve local search visibility
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Megan Hannon
LUXURY WEDDING PHOTOGRAPHER
Redesigned her full Squarespace site for a more polished, user-friendly experience and set up a custom CRM workflow to streamline her client process.
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Magic of Play Preschool
PLAY-BASED NATURE PRESCHOOL
Complete brand design including logo, color palette, and typography, followed by a full website build with custom copy, email setup, and small business consulting.
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Faith Church
Led a full website redesign with updated visuals and integrations to support events, giving, and campus structure. Also included a light brand refresh, digital campaign launch, and photoshoot coordination with my photography partner.
“Hiring Kait to design my website was one of the best and easiest business decisions I’ve made. She is a SEO and website wizard with a wealth of knowledge in her craft. Her creativity and passion mixed with her attention to detail made my project come alive right before my eyes. I was amazed at how easy and fun the process was. Kait is a joy to communicate and collaborate with and I highly recommend her services to anyone looking for a website and SEO help!”
— Alexis, The Shop Collective